The contest creation guide by Rewardry

Want to create a contest and share it with the world with Rewardry? That's great! To help you get started, we've put created this guide. You'll find all the steps to organize your contest.

Let’s start !

1. Define your goals

Before you start, you need to clearly identify the purpose of your contest. This depends on your marketing strategy and needs. You might want to promote a product/service, build or maintain a community on your social networks, boost brand awareness, etc…

Once defined, you need to keep your objective in mind throughout the creation of your contest.

2. Identify your target audience

Now that you know the purpose of your contest, you need to identify and learn about your audience. While the Rewardry app allows you to show your contest to the world, your marketing strategy will often target a specific audience.

Once you've defined your audience, make sure you know its characteristics so you can adapt your contest. For example, a young and sporty audience will be more attracted by a full, bright and dynamic banner.

3. Define your budget

Creating and publishing your contest on the Rewardry app is completely free. However, you will still need to consider certain expenses. The most obvious is related to the contest prize(s). Don't forget the cost of sending your prizes to the winner(s). In addition, you can promote your contest on social networks, or in your store by printing posters. You can also hire a designer to create eye-catching banners for your contest on the app.

4. Select the prizes to be won

Depending on your budget, your objectives and your target audience, select the prizes you want the winner(s) to win. Make sure the prizes are attractive and relevant for your target audience.

5. Create and configure your contest

Now you can design your contest. Think about all the details without losing sight of your objectives. Creating a contest on the Rewardry app gives you the freedom to organize it to your taste.

Here are some of the details you can set up on the app:

  • dates (start and end of contest)

  • number of winners

  • country(ies) where you want to organize the contest

  • participation conditions (for example, like and follow your Rewardry account)

  • private contest (set a password to enter your contest, ideal for community contests)

6. Publish your contest on Rewardry

Your contest is now ready to be posted. Make sure you've chosen an attractive contest title and banner, to entice users to participate and get interested. Don't forget to detail the prizes to be won in the contest description.

8. Contact the winner(s)

At the end of your contest, Rewardry will draw the winner(s) of your contest. One or more conversations will then be opened between you and the winner(s). You will then be able to contact them directly from the application to agree on how to send the prize(s).

9. Keep your community alive

If you want to maintain a community on social networks, or engage your audience, don't hesitate to communicate about your contest even after it's over. Post photos of the prize(s) being sent on the social networks, or share winners' testimonials, for example.

LEGAL ASPECT

The first thing to do when you want to create a contest is to find out about the laws in force in the country(ies) where you want to run the contest.

Rewardry is only a networking plateform to help you create and broadcast your contest. We are not legally responsible about your contest and the way your organize it.

To help you keep your contest fair and honnest, Rewardry does not allow this:

  • request payment for participation in the contest

  • request participation conditions other than "like", "follow the creator" or "share content" on the Rewardry application

  • increase your chances of winning the contest through external or internal actions (each user has the same statistical probability of winning the contest)

7. Optimize your contest visibility

While your contest is created on Rewardry, you can generate a QR code directly from the contest page on the application. Use it to diffuse you contest everywhere : by printing it and show it in your shop, posting it on your socials network, etc…